Episode 68: The SHOWTIME of Sales with Bernie Cronin

I've always been annoyed with salesman. We all have an image we think of when we think of sales, and seldom is it a positive one. There is this idea and fear that we are being manipulated into something we don't need, by someone who doesn't really care about us. So, when you meet someone who addresses sales from an honest and authentic standpoint it is refreshing.

In Episode 68 of The Weekly YAP - Travis has a sit down with long-time sales guru Bernie Cronin. Bernie has been in sales for decades. He is the author of two books - and has been speaking on the topic for years. But it wasn't that long ago that Bernie saw the value of the principles of acting when it comes to sales, but not in a slimy way. Since then, he has been partnering with actors and performers, and even learning some skills himself to be able to connect, understand, and meet the needs of customers even better. 

Despite recording this interview outside with lots of surrounding noise - the charm of Bernie shines through. Enjoy!

Click here for Bernie's book SHOWTIME.